Do you trust the marketing advice you’re being given?
How often do you attend a marketing event, whether in person or online, and leave thinking, “this speaker isn’t talking about anything that actually relates to me or my small business”?
You may find this frustrating for three reasons.
Firstly, they are taking up your valuable time.
Secondly, they have not invested time in tailoring their content to the audience in front of them.
Thirdly, they are sharing advice that is generic, unhelpful, or sometimes simply misleading.
Yes, I said it.
All this does is add to the already overwhelming marketing noise in our heads.
When that noise builds up, it becomes harder to work out what we should actually be doing to market our businesses effectively. Too often, marketing experts bamboozle people with jargon and acronyms, seemingly to impress or to convince us they know what they are talking about. You may hear terms such as:
brand equity
client avatar
conversion rate
influencer marketing
lead generation
lead nurturing
pay-per-click (PPC)
sales funnel
user-generated content
value proposition
viral marketing
But what does any of it really mean?
Do you know? And even if you do, what are you actually supposed to do with it?
Marketing may not be rocket science, but there is a science to it. That does not mean it has to be wrapped up in jargon, buzzwords, and unnecessary complexity. Do you not just want straightforward language and practical advice, explained clearly, in a way you understand and can realistically apply to your business?
Here is another question worth asking.
When was the last time you asked a marketing expert about their qualifications or credentials?
Perhaps that is something we should all feel more confident asking in future.
At Marketing withMichelle, my approach is simple. I believe marketing advice should feel clear, practical, and relevant to your business, not confusing or overwhelming. My role is not to impress with terminology, but to help small business owners make confident decisions by translating marketing into straightforward language and realistic actions that genuinely support growth.
Let’s work together.
Marketing withMichelle