Upcoming marketing workshops 2026

The fundamentals of writing a marketing plan
May
18

The fundamentals of writing a marketing plan

Unlock your business potential with a clear and structured marketing framework.

This practical workshop introduces the fundamentals of writing a marketing plan, giving you a clear framework to help you think more strategically about your marketing and make confident, informed decisions.

The workshop focusses on the key components, structure and strategic thinking that underpin an effective marketing plan. Through guided discussion and reflection, you will consider how these principles apply to your own business, helping you gain clarity on what to include, how everything fits together and what to prioritise next.

The workshop allows space to ask questions, share perspectives and learn alongside other small business owners in a calm and collaborative environment.

Led by Michelle Passfield this workshop draws on 30 years of marketing experience and the Marketing withMichelle relationship-led approach that helps small business owners gain clarity, confidence and connection with their marketing.

What you will gain:

  • A clear framework for writing a marketing plan

  • Understanding of the key components and structure

  • Clarity on how the framework applies to your own business

Format
This is a small, discussion-led workshop limited to eight places to ensure a supportive and engaging experience for all attendees. Drinks and pastries will be provided.
Reserve your space here.

Venue:
Metal Southend, Chalkwell Park, Southend-on-Sea
Directions: https://metalculture.com/metal-southend/
Metal is a creative and inspiring venue set within Chalkwell Park, providing a calm environment for focussed discussion and strategic thinking.

Places are limited to eight and advance booking is essential. Please reserve your place here.

How to write a marketing plan — withMichelle marketing

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